Winter Jam Tour Spectacular and Pepsi MidAmerica are teaming up for one of the biggest Christian music marketing campaigns in history.
Pepsi is the official soft drink of Winter Jam, and is the sponsor for the Winter Jam 2014 Tour Spectacular. They will distribute 13 million Winter Jam-branded cans in a 13-state region beginning later this fall.
The beverage giant will run radio campaigns and detailed social media strategies, along with Pepsi/Winter Jam displays in 120 Casey's General Stores in the Midwest.
"Aligning one of the world's most beloved brands with one of the biggest tours around is a great honor for us," said Lee Crisp, president and chief operating officer, Pepsi MidAmerica in a press release. "We believe in the artists and message Winter Jam represents, so Pepsi MidAmerica is proud to showcase the tour on cans and through key product displays."
"Winter Jam's pioneering '$10 at the door/no ticket required' model has always been dependent on strategic, like-minded partners," said Eddie Carswell, Winter Jam creator and NewSong founding member in a release. "In our 19-year history we have been blessed with tremendous sponsors to help us grow the Winter Jam brand. Our partnership with Pepsi is yet another first for our industry and we are grateful for Lee Crisp and Pepsi MidAmerica's investment in Christian music."
The Winter Jam Tour Spectacular began in 1995, when Christian group NewSong came up with a new way for Christian's to experience a high quality music event.